Unit+1+(Core+Concepts)

The first unit of this course is designed to introduce you to the study of media. It includes basic course vocabulary, and some very important concepts about how communication works. Please note: if you have joined this class after the first day, you are still responsible for learning these core concepts and vocabulary.

**Week 1: Core Concepts in Media Studies**

At the end of this unit, you will be able to....

DEFINE the following terms:
 * Medium
 * Message
 * Media literacy
 * Sender/Reciever
 * Encode/Decode
 * Semiotic Noise
 * Technical Noise
 * Frame
 * Audience

Describe and diagram a single example of media communication using the “stick figure” model

Identify techniques used to frame a message, such as color cues, sound cues, actor choice, and visual framing, and describe their effect on the viewer.

Describe the 5 Core Concepts of media literacy 1. All media messages are constructed. 2. Media messages are constructed using a creative language with its own rules. 3. Different people experience the same media message differently.\ 4. Media have embedded values and points of view. 5. Most media messages are organized to gain profit and/or power.